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How do I know if I need video or if photos are enough?

A photo is enough if the plate and the room make sense still, and the site or the menu will use it. You need video when the gesture — the cut, the cheese, the service — is what makes the table, and a photo leaves it mute.

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Look at where it will be published: menu and Google hold with a photo; a Reel does not. The miss is shooting twenty videos and having no still image for the listing or the printed menu. If video is due, you get the cut and the frame; if a photo is enough, you get the selection ready for feed and menu.