Which typefaces work in hospitality?
What works is a name type that reads on the sign at a distance and a text type that survives a greasy menu and a story. A family of ten weights that nobody on the shift can install does not. Test the name on the glass and a dish with a price on the menu, both in the same system. If it only looks good in the logo, it does not serve the venue. An unreadable display face is chosen because it “has character”, and the daily menu price cannot be understood from the bar. In Madrid people ask for the menu out loud.
Two licensed types, name and text, exported on the sign, menu and avatar pieces. The sheet says which one is not set in long capitals.