What mistake do venues make when they reinvent themselves?

The mistake is changing the name, the logo and the tone on the same day, and saying nothing on the floor. Regulars think the place closed, and the reviews stay on the old listing. Write what is still true in the week of the change: the trade, the team, the plate or the manner. That is said at the door before it is said in the feed. In the sierra a new look launches on a Monday and nobody tells the person who books by phone under the old name. They arrive and ask if they have the wrong place.

A phased change, with the feature that stays and the line for the floor. The post goes out when the door already matches, not before.

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