What if a partner does not approve the concept?

You go back to the brief and mark which point it fails, and you do not open a third path out of taste. If nobody has the last word, the sign is not ordered. Before anything is shown, write who decides and which objection counts: it cannot be read, it is not the venue, it does not fit. “I do not like it”, without that point, does not reopen the work. One partner approves and the other runs the logo past the family group. The job enters weeks of nuances and opening day uses the old menu. One adjustment round against the written point, or a pause until the partners close who decides. The scope does not add endless options.

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