How do you avoid vanity metrics in hospitality?

The brand is judged by whether the door, the menu and the booking message are recognisable as the same venue, not by likes on the day of the new logo. A reach figure does not say whether the guest found the house. Pick a floor figure: bookings that name the venue, tables that ask for a dish from the new menu, or people who arrive without asking for the address. That is the reading. The rebrand post is celebrated and on Tuesday WhatsApp is still sending the old photo. Reach went up and the tables did not.

Next to the usage sheet is a note of what to look at after two weeks: whether the avatar, the menu and the booking reply match. If they do not, the like count is not the conversation.

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