How do you plan a phased rollout?

The first phase is what the customer sees when deciding: door, menu and listing. Uniform, crockery and website come after, with a date, not “when we can”. Order the pieces by what runs out first: menu stock, the signmaker's date, and what is already paid for with the old logo. Do not bin what is still in use this week. Instagram is changed and the sign is left for the quarter. For months the venue has two faces and the neighbourhood sticks with the old one. A three-phase calendar with the piece, the supplier and the date of each. The phase-one folder goes out before anything is announced.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.