How do you adapt the brand to a multilingual menu?

The same mark, the same type and the same margin in every language, and only the words change. It is not adapted if each language brings another colour, another frame or a smaller logo so the English will fit. Have the menu in the language of the floor and the translation staff already say out loud, not one from a translator who has not eaten there. Mark which dishes fit on one line and which need two. Madrid venues with passing trade shrink the dish name to fit three languages and the price becomes unreadable in the light of the table. In the sierra they print English the kitchen does not say, and the floor cannot confirm it.

You leave with one layout per language, the same brand block, and a file ready to print without rescaling the mark. The usage sheet states the minimum size of the dish name.

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