Branding · Identity with a street-facing door
A pretty logo isn't enough. Built for the shopfront, the menu, takeaway and Stories — recognised in three seconds. Flowwell left with a logo, stationery and applications that read the same in a meeting as on screen.
A usable system: rules and assets your team applies without improvising. Real hospitality work, not an endless moodboard.
We research your positioning and competitors, prototype on real pieces — menu, bag, story — and hand over files ready for print and digital.
We work side by side — on-site and remote. Briefs and reviews online; we visit the venue when the brand needs to work in the room. We're Cristina Osuna and Carlota Fermín, from Collado Villalba, Malasaña, Las Rozas, Majadahonda, Torrelodones, Madrid Centro, Montecarmelo, Getafe, Móstoles and Leganés (Community of Madrid).
Madrid, Spain
Visual identity for Flowwell: graphic system, card mockups and applications that read as clear and trustworthy. Real touchpoints—stationery, digital and presentation pieces—so the brand looks the same in a meeting as on screen. A solid base if web or social content come next.
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Madrid, Spain
Identity and applications for Clínica Frank dos Ramos: cards, facade mockups and editorial pieces such as the beauty passport. Premium without coldness—trust starts before the appointment, on Google, at reception and on every print.
View projectMessage us on WhatsApp anytime. We'll tell you which pieces to prioritise for an opening, a menu change or a relaunch.
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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.