Google Ads
Ad groups by intent, not one loose keyword
in La Hiruela
A geographic radius around the venue.
Write to us. A quote with no commitment.
Botequim, Barra Amelia and Rifugio already work with this team.
What you see on the street
La Hiruela is a tiny village of black stone, and its customers are the people in those houses plus anyone who has come specifically to see them. A place to stay or a bar is judged against Puebla de la Sierra and Montejo de la Sierra, in the same hills and on the same kind of visit.
Ad groups by intent, not one loose keyword. Schedule aligned with the kitchen or the diary. The same standard in Google Ads and in Horcajo de la Sierra-Aoslos.
What changes
- Ad groups by intent, not one loose keyword.
- A geographic radius around the venue.
- Schedule aligned with the kitchen or the diary.
- Call and direction conversions, not clicks alone.
- Negatives for terms that spend without a visit.
Ad
groups
by
intent,
not
one
loose
keyword
A
geographic
radius
around
the
venue
How the work arrives
-
1
Terms
Ad groups by intent, not one loose keyword.
-
2
Radius
A geographic radius around the venue.
-
3
Readout
Schedule aligned with the kitchen or the diary.
The ad shows the venue
“At Fame the ad shows the pizza that comes out of the oven.”
“At Barra Amelia the ad is of the plate that is served.”
“At Rifugio the ad names the plate from the venue.”
Questions before you write
What do I receive when I ask for this work?
Ad groups by intent, not one loose keyword. A geographic radius around the venue. Schedule aligned with the kitchen or the diary.
Does the quote commit me?
No. You send the name of the venue and we send the quote. The work starts when you accept it.
What changes once the work is done?
Ad groups by intent, not one loose keyword. A geographic radius around the venue.
Can I commission only one part?
Yes. The first message is to see what is needed. The scope is agreed before the work starts.
Who does the work?
tuinsta.design does it. Cristina and Carlota, the same team in Madrid.
What do I need to send to start?
The name of the venue and a photo or the file you already use. That is enough to see the next step.
Ad groups by intent, not one loose keyword
A geographic radius around the venue.
Write to us. A quote with no commitment.Other work from the same team
Advertising Poster
Advertising Poster also fits when the venue already needs more than a one off piece.
Advertising Poster in La Hiruela
Restaurant Advertising
If the bottleneck is elsewhere, we look at restaurant advertising without changing teams.