What metrics should I watch in the first week with new content, when content creation comes first?
In the first week you watch whether the pieces went out on the day set, whether anyone wrote, and whether the floor recognises the dish. Do not treat reach as a verdict: one week does not say whether the venue fills.
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Have the message log from day one, not on Friday. The miss is changing the whole line because the first Reel did not explode. That week delivers the short count and the folder that continues for the three weeks left.