Why does the current identity fail to earn trust?

It fails to earn trust if the name, the colour or the photo change between the listing, the feed and the door. The person who arrives does not know if this is the place they saw, and the review says so before the drawing does.

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Stand on the pavement and look the venue up on your phone. Note the first clash between the door, the listing, and the feed. If the mark has been redrawn and the listing still shows a photo from another refit, that is the photo to replace. Write down the three places where the name does not match, and take a photo of each.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.