What vector files should you ask for?

You ask for the mark as vectors, with the type outlined, in colour and in black. The profile PNG is not enough: on a large sign it pixelates.

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You ask for the mark as vectors, with the type outlined, in colour and in black. Open the file and enlarge the name to the edge. What was called a vector is a photo dropped into a PDF. You get the colour vector, the black and a printed enlargement of the name.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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