What type stays readable on a printed menu?

It can be read at the table, in the room’s light, at a size that does not ask for a torch and in a type that is not a thin ornamental stroke. The name can have more character; the price and the dish cannot.

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It can be read at the table, in the room’s light, at a size that does not ask for a torch and in a type that is not a thin ornamental stroke. Print a proof menu and read it sitting down, at night. The dish is set in a script and nobody can make out the price. The proof menu read in the room, with the size that was kept.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.