What type works in a bar or a café?

Two licensed typefaces work: one for the name, readable on the glass, and another for the menu and the bill, plain. A fashionable stroke that closes up on the cup and looks like another name does not.

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Write two licensed typefaces work: one for the name, readable on the glass, and another for the menu and the bill, plain. Write the name in the candidate type, at the size of the cup. The type has no licence and the printer cannot embed it. The two typefaces, the licence and the test on the cup.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.