What signs say it is time to change the mark?

It is time to change if the name or the drawing say a venue you no longer are, or if the listing, the feed and the door carry three names. It is not time because the mark is a few years old and regulars find you by it.

Write to us. A quote with no commitment.

It is time to change if the name or the drawing say a venue you no longer are, or if the listing, the feed and the door carry three names. Write what you serve now and what the sign promises. It is changed out of boredom and the neighbourhood stops recognising you. The line of what has stopped being true, before the new mark is commissioned.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.