What should you look at in the first week of the new look?

You look at whether people who come in recognise the venue and whether the booking uses the new name, not how many hearts the photo got. If at the door they ask whether you have moved, the mark is not doing its job.

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You look at whether people who come in recognise the venue and whether the booking uses the new name, not how many hearts the photo got. For seven days, note who asks if it is the same venue. The photo is celebrated and at the bar nobody connects the cup with the door. You get that week’s notes: they recognise you, they ask, or they walk past.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.