What do you do with old print after the change?

On the day of the change, anything carrying the old name leaves the bar and the table. It is used up in the kitchen or stored, and it is not placed next to the new mark.

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Count cups, menus and aprons with the previous name. On the same table there is a new menu and a cup with the old name. The list of what leaves the floor and what can be used up out of sight.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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