Should you redesign the cups and the textiles?

No, do not order new cups or aprons until the mark is closed and tested on one. Yes, once that test can be read on a real cup: then the batch is printed, not before.

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Bring an empty cup and an apron of the ones you use. A box of cups is printed and a month later the mark changes its lettering. A test on a real cup and, if it can be read, the file for the batch.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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