Should you keep a nostalgic element?

Yes, if that detail is what they use to meet and it still matches the bar: a colour, a name, a sign. An old drawing is not kept only out of nostalgia if it no longer says what you serve.

Write to us. A quote with no commitment.

Ask three regulars what they would still recognise if you changed everything else. The only trait the neighbourhood named is thrown out and the venue looks new in the wrong way. You get the new mark with that single element inside, and the rest brought up to date.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.