Should you invest in a motion logo?

No, if the still mark cannot yet be read on the cup and on the door. Yes, only once that version already works and the motion adds no text and does not change the name.

Write to us. A quote with no commitment.

Look at the still mark on the profile. If it is not understood, it is not animated. A confusing mark is animated and in the story the name passes so fast it cannot be read. If it is warranted, a short motion of the mark already approved, with no second version.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.