Should you include icons and patterns?

Yes to an icon if the menu already marks something you say out loud, such as spicy, and it goes with the word. No to a background pattern if it only fills space and the name stops being readable.

Write to us. A quote with no commitment.

Say which menu warning needs a drawing and which is clear as text alone. The pattern covers the price on the small menu. One icon with its word, and the pattern only if it survives on the cup without hiding the name.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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