Should you change the name or only the look?

No, do not change the name if people look for you by it on the map and in conversation. Do change the look if the door no longer resembles what is served, and the name stays.

Write to us. A quote with no commitment.

Search for the bar the way a guest would and note the exact phrase. The name is changed and for months they ask for the old one at the bar. The new mark with the name that stays, or the new name only if nobody still calls you by the old one.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.