How do you tell if the result looks professional or amateur?

It is professional if the mark can be read on the cup, on the menu and in a photo of the door without effects. It is amateur if it only works in a large presentation and breaks when reduced.

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Look at it on the phone, in a circle, and in a black-and-white print. On screen it looks finished and on the apron the name cannot be made out. Those three tests done, and the file is corrected if one fails.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.