How do you present the brand to investors?
It is presented with the mark on the door, the menu and which piece is paid for first. A speech about values is not brought if the listener wants to see where the money goes.
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Bring three applications, even as a photo of the venue, and the production order. The meeting shows a board of images and not the sign, and something that does not fit the front gets approved. You get a short document: mark, three pieces and the order they are produced in.