How do you handle revisions without letting the project drag on?

It is closed in two rounds on the same mark, with everyone’s changes on one page and a date. A new path is not opened every week if the door still has no sign.

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Before the second round, the partners mark the same proof, not separate chats. By the fifth version the name is no longer the one people book and the sign is still not commissioned. The proof of the second round signed, and anything that arrives after stays out of that mark.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.