How do you choose a line or a slogan?

The line, if you need one, says something that already happens at the bar and fits on one line under the name. A slogan is unnecessary if the name is already understood and the line is only decoration.

Write to us. A quote with no commitment.

Try saying it out loud while charging for a coffee. If it sounds foreign, it does not go on. The sign carries a magazine line in another language and nobody in the neighbourhood repeats it. Either no line, or one line in the house language, in the same type, under the name.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.