How do you avoid a look that will date in two years?
You avoid it by tying the mark to the material and the name of the venue, not to the effect that this year is on every post. A seasonal look dates, and the door is not changed every spring.
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Look at neighbourhood bars that are still recognised years later and note what they have not touched. The season’s gradient is chosen and two years on the sign looks like an old poster. The mark without a seasonal effect, and a note of what may change on the board and what is not redrawn.