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How do you rebrand without losing regulars?

You change the type, the colour or the photo, and you leave the name people use to find you on the map and in conversation. The name is not rebranded if the reviews and the bookings live on that word.

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Tropicalista

Search for the venue the way a regular would and do not touch the text that comes up. The new name is not on the bell and the group calls at the doorway next door. The new mark with the old name intact, and one line on the door saying you are still that place.