How do you bring the brand into the digital menu?

On the digital menu the mark goes once, at the top, and the rest is dish and price in the house type. Do not turn every section into a poster if the guest is ordering with a thumb.

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Open the menu on the phone in the sun, in front of the door, and compare the colour. The phone menu uses another type and looks like another venue’s PDF. You get the one-column PDF with the mark, the type and the prices from the bar menu.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.