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How do you commission a rebrand?

The change is commissioned by saying what must still be recognised, the name or the colour of the front, and what is no longer true. You do not start from zero if people still meet under the old name.

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Tropicalista

Gather ten reviews and underline the word they call you. The name is changed and at the bar they keep saying the old one for months. A sheet of what stays and what is remade, and the new mark only on what is remade.