How do you apply the brand to the menu, social posts and the sign?

Menu, post and sign use the same mark, the same colour and the same name, each at its own size. Do not redraw the mark for the Story if the glass already carries another one.

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Photograph the sign and put the menu and the latest post beside it. In a café in Malasaña the sign is one lettering and the Instagram story is another, and the guest doubts it is the same place. You get three applications of the same file: sign, menu and vertical piece, with the name written the same way.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.