How do you align the public brand with catering for businesses?
Catering uses the same mark, the same type and one line that says it is service off-site, not another name. Do not build a parallel brand if the person who orders the office coffee also comes to the bar.
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Separate the dishes that leave the venue from the ones served only in the room. The business PDF wears another colour and the client does not connect the office breakfast with the bar. You get a catering sheet with the door’s mark, the formats that do leave the building and the contact who replies.