How do you adapt the brand to takeaway packaging?
On takeaway the mark goes where it is seen with the cup closed: lid, band or bag, at a size that can be read standing up. Do not shrink the whole sign down to an unreadable speck on the kraft.
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Send the size of the cup and the bag and say which area stays clear of condensation. The full logo is stuck on the curve of the cup and the name disappears in the fold. Cristina Osuna leaves the short version of the mark, the colour that holds on kraft and the position on cup and bag.