Do you need only a logo, or the mark on the pieces people touch?

No, a logo in a file is not enough if the cup, the menu and the door are still different. Yes, you need the mark and one piece where it shows, the cup or the menu, on the same day.

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No, a logo in a file is not enough if the cup, the menu and the door are still different. Point to where the guest sees the name: cup, menu or glass. The file is new and at the bar the cup still carries the previous name. You get the mark and that piece applied, in the same file.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.