When does a photo slideshow fail, and when do you need real video?

A photo sequence fails to convert when what sells is movement, the cut, the cheese pulling or the steam, and the still run leaves it dead. A slideshow is enough when the dish reads in one well-lit frame and the booking link is on the first card. Cristina Osuna splits, before the edit, which dishes hold still and which need the gesture. A slow carousel of ten dark photos is labelled a video and nobody reaches the booking. Each dish has a format, and the one that needs movement goes out as a real cut, not as photos shoved along by a song.