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Which product photos convert better?
What converts is a photograph of the whole dish, in the light of the room, with a detail you can find on the menu, not a generic still life or an impossible crop. A beautiful photograph of a dish that is not served this week does not convert.
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What converts is a photograph of the whole dish, in the light of the room, with a detail you can find on the menu, not a generic still life or an impossible crop. A beautiful photograph of a dish that is not served this week does not convert. Cristina Osuna shoots the dish as it leaves for the table, on the house crockery, before anyone thinks about decoration. Only a detail of a sauce is published and the guest cannot tell whether they are ordering a portion, a small plate or a wallpaper. For each signature dish, one overall photograph and one detail, named as on the menu, ready for the feed and for the Google listing.