What should you do when organic reach drops?

If reach drops, check whether the pieces still show a current dish and a booking, and pull what is no longer the menu. Raising the frequency with old material does not help: more weak posts do not bring back someone who could have sat down. Compare the last four weeks of pieces with today's menu and with the bookings the floor wrote down. The drop is answered by posting twice as much, from the same bank, and the profile becomes noise. A review of what comes down, a shoot if the bank no longer represents the room and a report anchored in messages and tables, not in the reach curve.