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Should Instagram and Facebook be one channel or kept apart?

Treat them apart when Facebook is where the family lunch books and Instagram is where the evening guest looks at the dish. Pushing the same file at the same hour fails if one audience loses the fact it needed, the lunch menu or the dinner booking.

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Treat them apart when Facebook is where the family lunch books and Instagram is where the evening guest looks at the dish. Pushing the same file at the same hour fails if one audience loses the fact it needed, the lunch menu or the dinner booking. For one week, watch who writes on each and at what time they ask for a table. Everything is cross-posted automatically and the neighbourhood Facebook group sees a muted, cropped reel with no hours. Two short calendars, pieces shared only when the dish and the fact work on both, and the rest adapted.