Should you sort out Google Business before paying for local ads?

Yes, before you pay for local ads, if the listing still has old hours, last year's photos or a phone nobody answers. Paying for reach toward a broken listing brings someone who then cannot find the door. Check the name, the kitchen hours, the phone, the category and ten photographs of dishes from this season. The ad works for a weekend and the calls land on an old number because the listing was never touched. The listing matches the door and Instagram, and only then is an ad radius discussed on those same photographs.