Should you buy followers or engagement?

No, not even when the profile looks small next to a chain: those numbers do not book a table in Madrid or in the sierra. Bought engagement only dirties the data, and there is no moment in service when it pays. If the profile already has bought followers, admit it and stop reading that figure as a sign of health. The owner compares followers with the place across the street, buys a package and within a week the comments arrive in another language from other cities. We stop reporting followers as the goal and measure messages, bookings the floor wrote down and pieces that show the current menu.