Are long reels better, or cuts of about fifteen seconds?

For a venue, a cut of about fifteen seconds is enough if in that time you see the dish, the place and how to book. A long reel only fits when the gesture will not fit in that instant, a process people actually follow, and it does not fit as a way to stretch a weak shot with music. Shoot the whole gesture and in the edit try the short version first, before keeping the forty seconds. A minute goes out in which the dish appears at the end, and almost nobody reaches the booking. Each reel of the month goes out in a short version with dish, neighbourhood and booking, and the long version is kept only if the process reads and stays inside the venue.