Social

How do you report results without vanity metrics?

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The report says which pieces went out, how many bookings the floor named as coming from social, and which messages went unanswered. Opening with followers and reach does not help an owner deciding whether the month filled tables. The floor notes the source of each booking through the month, or the report can only talk about the platform. A PDF of green charts hides that WhatsApp took a day to answer on Saturdays. Carlota Fermín delivers one page: pieces, bookings the floor attributed, reply time and the piece that should come down.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.