How do you avoid a feed that looks like a generic template?

You avoid it with photographs of this crockery, this light and this dish, and words that use the name printed on the menu. Filling gaps with quotes, icons and stock backgrounds could be any terrace in Madrid. You need at least one shoot of your own, even a short one, of the dishes that go out every week, before anyone lays out the grid. The feed looks tidy and generic, and once you walk through the door the room looks nothing like the posts. Stock pieces come out and photographs of the venue go in, with one rule: if the background is not this house, it does not enter the feed.