How do you unify tone, colour and type across the feed?

You unify by keeping the light of the shoot, two colours that already exist in the room and one typeface for the price and the dish name. Adding a different filter each week so things «vary» means the profile stops being recognisable. Cristina Osuna takes the palette from the crockery and the wall, not from a feed trend. Three typefaces and four colour temperatures coexist, and the carousel looks made by three people who never spoke. A one-page guide: light, two colours, one typeface and an example of a piece that belongs and a piece that does not.