Social

How do you capture local enquiries from Instagram?

A useful enquiry is a message with neighbourhood, day and party size, not a long form. Chasing followers from another region is the wrong job if the tables fill with people who walk there.

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A useful enquiry is a message with neighbourhood, day and party size, not a long form. Chasing followers from another region is the wrong job if the tables fill with people who walk there. The bio has to name the neighbourhood, the WhatsApp link and the hours someone actually answers. Venues celebrate messages asking about delivery to another region while Thursday's tables stay empty. The bio and a pinned story carry neighbourhood, WhatsApp and a three-field booking question, and the floor notes where each table came from.

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Join a community of social and content for venues that want messages and bookings—not just likes. We share ideas for pieces, tone and rhythm you can publish this week, with criteria for what counts and what is filler. No empty calendars, no posts that say nothing and no vanity metrics. Practical tips so Instagram and WhatsApp bring people to the door, not just scroll.