How do you launch an opening or a rebrand on social media?

An opening is told in the order the neighbourhood lives it: the works, the team, the first dish and the day a table can actually be booked. Changing the logo on Monday and keeping last year's room in the photos does not count as a launch. You need the real date of the first booking, not the hoped-for one, and photographs of the finished room before any table is announced. The new account launches a week before the kitchen exists, and the first messages ask for a table in a room that still smells of paint. Four dated pieces, and no booking announcement until the floor can write a name down.