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How do you keep the brand consistent when the team shoots on a phone?

A phone shot works by the window, with the whole plate and no filter, and it belongs in stories, not in the month's campaign. Mixing those frames with Cristina Osuna's shoot in the same carousel shows the jump in light.

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A phone shot works by the window, with the whole plate and no filter, and it belongs in stories, not in the month's campaign. Mixing those frames with Cristina Osuna's shoot in the same carousel shows the jump in light. A card in the kitchen with three rules: window, full plate, no filter, and the album where shift photos land. The month's reel opens on the shoot and closes on a Saturday phone flash, and the profile looks like two venues. Two folders, shoot and service phone, and the month's feed only draws from the first.