How do you set the brand voice in captions?

The voice comes from how the floor speaks when they set down the menu: short lines, the dish by its name, and no adjective you cannot taste. A magazine voice does not belong in a neighbourhood dining room where people say what is on. Carlota Fermín listens to a service, or reads the messages the venue already sends, before she writes the voice notes. Captions talk about a sensory experience while at the door the waiter says the lentils are on. The guest hears the gap. You leave with a page of ten lines the house would say and ten it would not, so every piece that week sounds like the same place.