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How do you stop a community manager posting off brand?
A single page holds the voice, the colours and what must not be promised, and price or allergen does not go out until someone on the floor has seen it. Full access on day one and a review at month's end means the mistake has already sat in the bio for a week.
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A single page holds the voice, the colours and what must not be promised, and price or allergen does not go out until someone on the floor has seen it. Full access on day one and a review at month's end means the mistake has already sat in the bio for a week. Carlota Fermín writes that page with the venue in front of her, not from a generic hospitality brand. A promo goes out for a dish that has run out because the community manager never got that morning's kitchen note. You keep the voice guide, and the floor signs off any piece that names a price, an allergen or a dated offer.