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How do you create a weekly series people look forward to?

A series people wait for lands on the same day, in the same frame, with a gesture the floor recognises without reading the caption. Swapping the format every week to chase a trend means nobody knows which day to look.

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Botequim

A series people wait for lands on the same day, in the same frame, with a gesture the floor recognises without reading the caption. Swapping the format every week to chase a trend means nobody knows which day to look. Pick a day when the signature dish is certain to be on, and a person who can repeat the shot without turning service into a show. The series lasts two weeks and on the third it is replaced by a trend, and the habit breaks. Tropicalista is recognisable because the cadence does not wobble. We write down the day, the frame and the standing dish of the series for the quarter.